PEAK PERFORMANCE
LEADERSHIP COACHING
FOR MANUFACTURERS' REPS


We help overwhelmed manufacturers' reps inspire and develop high-performing teams while creating more free time for themselves.

Our vision is to be the premier partner for agency owners seeking transformative growth through enhanced mindset and effective leadership.

 

Our Core Values

Integrity

Discipline

Growth

 

PEAK PERFORMANCE
LEADERSHIP 
COACHING FOR MANUFACTURERS' REPS


We help overwhelmed manufacturers' reps inspire and develop high-performing teams while creating more free time for themselves.

Our vision is to be the premier partner for agency owners seeking transformative growth through enhanced mindset and effective leadership.

 

Our Core Values

Integrity

Discipline

Growth

 

 

FAST-TRACK YOUR MINDSET
eLEARNING VIDEO SERIES
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FAST-TRACK YOUR MINDSET eBooks


HEY THERE, I'M CHRIS ATWELL 


Peak Performance Leadership Coach for Manufacturers' Reps

For me, your growth and leadership journey are personal.


With over a decade in sales leadership roles across construction product manufacturers, supply chain, and wholesale distribution, I bring a wealth of real-world experience to every coaching session. Since 2021, I’ve dedicated my career to guiding manufacturers' rep agency leaders, helping them achieve peak performance and lead with confidence. As a competitive athlete, I understand the discipline it takes to excel, and I bring that same energy and dedication to my clients.

Why work with me?
I know firsthand the unique challenges that manufacturers' reps face—balancing the demands of sales targets, team development, and client relationships, all while managing time effectively. I understand what it takes to grow, win, and stay ahead in this industry. Having spent years on the road training end-users, educating engineers, securing specifications, and converting distributors, I bring deep industry insights that make a difference.

Now, as your Peak Performance Leadership Coach, I work one-on-one with agency owners and leaders like you to help you:

  • Gain Clarity on Priorities: I help you focus on what matters most, so you’re always moving forward with purpose.
  • Master Sales Processes and Metrics: Knowing your numbers is key to leading effectively, and I’ll guide you in developing and tracking strategies that close gaps and drive growth.
  • Develop High-Performing Teams: From inspiring accountability to cultivating a results-driven mindset, we’ll transform your team into motivated, detail-oriented performers who champion your lines.

Whether you’re looking for one-on-one coaching to strengthen your leadership or group training to elevate your team, I’m here to be your guide. Together, we’ll build the clarity, habits, and strategies you need to lead at your best and achieve lasting success.


HEY THERE, I'M CHRIS ATWELL 


Peak Performance Leadership Coach for Manufacturers' Reps

For me, your growth and leadership journey are personal.


With over a decade in sales leadership roles across construction product manufacturers, supply chain, and wholesale distribution, I bring a wealth of real-world experience to every coaching session. Since 2021, I’ve dedicated my career to guiding manufacturers' rep agency leaders, helping them achieve peak performance and lead with confidence. As a competitive athlete, I understand the discipline it takes to excel, and I bring that same energy and dedication to my clients.

Why work with me?
I know firsthand the unique challenges that manufacturers' reps face—balancing the demands of sales targets, team development, and client relationships, all while managing time effectively. I understand what it takes to grow, win, and stay ahead in this industry. Having spent years on the road training end-users, educating engineers, securing specifications, and converting distributors, I bring deep industry insights that make a difference.

Now, as your Peak Performance Leadership Coach, I work one-on-one with agency owners and leaders like you to help you:

  • Gain Clarity on Priorities: I help you focus on what matters most, so you’re always moving forward with purpose.
  • Master Sales Processes and Metrics: Knowing your numbers is key to leading effectively, and I’ll guide you in developing and tracking strategies that close gaps and drive growth.
  • Develop High-Performing Teams: From inspiring accountability to cultivating a results-driven mindset, we’ll transform your team into motivated, detail-oriented performers who champion your lines.

Whether you’re looking for one-on-one coaching to strengthen your leadership or group training to elevate your team, I’m here to be your guide. Together, we’ll build the clarity, habits, and strategies you need to lead at your best and achieve lasting success.

HOW I CAN HELP YOU

Leadership Clarity Coaching

Leadership Clarity Coaching is designed to help manufacturers' rep agencies conquer overwhelm, get clear on their vision, and develop high-performing teams that drive real results.

Group Strategic Sales Training

Mindset-Conquest Group Training is designed to help your team overcome challenges and develop the skills, mindset, and strategies they need
to
excel.

CRM Adoption Accelerator

The CRM Adoption Accelerator is designed to help manufacturers' reps utilize CRM systems as powerful tools that drive productivity, accountability, and revenue growth.

YOUTUBE VIDEOS

THINGS CLIENTS SAY

"Chris Atwell is a great asset to have!  Have him challenge your good and bad ideas; sharpen them; help you figure out if they need to be dismissed, changed, or if you simply need to start over."

Jamie Hill, CPMR - President @ W.R. Bristow  Manufacturers' Agents Inc.

"Chris delivered an excellent workshop and gave my team some new tools and the confidence boost they needed to achieve their ambitious sales targets."

Chris Mathison - Director of Sales @ ATS Traffic

"Chris has been instrumental in helping my organization bring clarity and direction to our sales planning.  We are more focused than ever on the right goals for our salespeople, our manufacturers, and of course, our rep agency.  Chris will challenge your old mindset, to bring positive, behavioral changes that will drive success throughout your organization."

Richard Bishop - President @ BRS Sales and Marketing

"Chris provided me with the tools and guidance to create extra time in my busy work life by changing some simple habits, getting clear on my priorities and adopting a positive mindset."

Adam Connors - General Manager @ PipeSak Inc.

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