BUILD LEADERS BENEATH YOU. RECLAIM 7-10 HOURS A WEEK. CREATE A BUSINESS THAT RUNS WITHOUT YOU.

Leadership systems for manufacturers’ rep agency owners who are done being the bottleneck.

 

  • Install accountability rhythms so your team executes without constant supervision.  
  • Build a leadership bench (future managers, directors, and potential successors).  
  • Replace firefighting with clarity, structure, and predictable progress. 
Apply for the Leadership Accelerator
*For rep-agency owners and leaders across the U.S. and Canada. 

PEAK PERFORMANCE
LEADERSHIP 
COACHING FOR MANUFACTURERS' REPS


We help overwhelmed manufacturers' reps inspire and develop high-performing teams while creating more free time for themselves.

Our vision is to be the premier partner for agency owners seeking transformative growth through enhanced mindset and effective leadership.

 

Our Core Values

Servant Leadership

Discipline

Growth

 

LEAD WITH ENERGY.

BUILD CLARITY.

INSTALL  MOMENTUM.

 

 

 

 

 
Mindset-Conquest helps rep-agency owners evolve from overwhelmed operators into confident, strategic leaders. The work is simple and demanding: reclaim your time, install accountability, clarify vision and strategy, and build leaders beneath you so the business runs without depending entirely on you. 

 

 

 

 

Energy:

Protect your focus. Lead with strength. 

Clarity:

Know the numbers. Cut through noise. 

Momentum:

Build habits. Create repeatable wins. 

 

 

 

Apply for the Leadership Accelerator

 

 

 

 

THE LEADERSHIP ACCELERATOR (GROUP PROGRAM)

A structured coaching accelerator for rep-agency leaders who want a team that executes  and a business that scales. 

WHAT YOU GET:

  • Two 90-minute group calls per week (teaching + live Q&A).  
  • Two 1:1 Vision Calls (onboarding + Month 9 vision crystallization). 
  • Mid-Program Check-In Call (Month 6). 
  • Unlimited support between sessions via Voxer. 
  • Full access to the Mindset-Conquest community and core tool library.  

OUTCOMES:

  • Reclaim 7+ hours/week by reducing chaos and installing proactive structure.
  • Reinstall meeting rhythms and accountability frameworks. 
  • Delegate with confidence because expectations and follow-through are installed.  
  • Build a leadership bench that reduces dependency on you. 
Apply for the Leadership Accelerator

THINGS CLIENTS SAY

"Chris Atwell is a great asset to have!  Have him challenge your good and bad ideas; sharpen them; help you figure out if they need to be dismissed, changed, or if you simply need to start over."

Jamie Hill, CPMR - President @ W.R. Bristow  Manufacturers' Agents Inc.

"Chris delivered an excellent workshop and gave my team some new tools and the confidence boost they needed to achieve their ambitious sales targets."

Chris Mathison - Director of Sales @ ATS Traffic

"Chris has been instrumental in helping my organization bring clarity and direction to our sales planning.  We are more focused than ever on the right goals for our salespeople, our manufacturers, and of course, our rep agency.  Chris will challenge your old mindset, to bring positive, behavioral changes that will drive success throughout your organization."

Richard Bishop - President @ BRS Sales and Marketing

"Chris provided me with the tools and guidance to create extra time in my busy work life by changing some simple habits, getting clear on my priorities and adopting a positive mindset."

Adam Connors - General Manager @ PipeSak Inc.

 
 

Simon Barz

Director of Lighting

C&O Sales

Jennifer Young

Vice President

George Grant Co

I KNOW REP-AGENCY LEADERSHIP BECAUSE I LIVED IT.

I’ve spent over a decade in sales leadership across construction product manufacturers, supply chain, and wholesale distribution. Since 2021, I’ve coached rep-agency owners and leaders to install structure, build accountability, and develop leaders beneath them. This work isn’t about inspiration. It’s about installing systems that create freedom, scalability, and succession readiness. 

 

Apply for the Leadership Accelerator

WEEKLY LEADERSHIP TOOLS FOR REP-AGENCY OWNERS

Get clear, practical frameworks to reclaim time, install accountability, and build leaders beneath you.

 

Ready to stop carrying the business? 

Apply to the Leadership Accelerator and start building a team that executes without depending entirely on you. 

 

Apply for the Leadership Accelerator

STAY CONNECTED